The Essential Ingredients for E-Commerce Sales: Success Stories from Health and Beauty Sellers

Consumer spending for health and beauty products is rapidly shifting from brick-and-mortar stores to online.

In fact, according to Internet Retailer, the amount consumers spent online on health and beauty products in 2016 was double that of five years earlier — with no signs of slowing down.

With increased competition across all online channels, it’s important for health and beauty sellers to find new ways of increasing visibility for their products and managing their inventory efficiently.

Here are three stories of health and beauty sellers who are on the right track.