The Essential Guide to Facebook and Instagram Advertising

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.

Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social focused digital marketing strategies. Facebook advertising revenue in the US is more than twice the amount being spent on newspaper advertising, and social media ad spending is approaching an astounding $58 billion globally.

Two of the world’s most-frequented social platforms, Facebook and Instagram, have proven to be the most profitable social networks for e-commerce companies. But with millions of  businesses advertising each month, competition is fierce. Having a laser-focused strategy is critical to success.

In this eBook, you’ll learn:

  • Why Facebook and Instagram are essential to e-commerce success
  • Which advertising options should be on every seller’s radar
  • How to maximize your presence on these top-performing social networks
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