The Complete Prime Day Checklist

The countdown to Prime Day 2023 is on! Amazon’s mid-July event promises great deals for consumers — and huge perks for sellers too. Last year, members purchased more than 300 million products worldwide and spent nearly $12 billion.

But it’s not simply “business as usual.” The influx of sales can wreak havoc on unprepared brands. We recommend monitoring and optimizing your Amazon presence across listing content, pricing, fulfillment and
promotions.

Use this complete 2023 Prime Day checklist to start prepping for the big day!