The Amazon First Party (1P) Survival Guide
Jason Smith, Client Strategy Manager-Digital Marketing, ChannelAdvisor
As Amazon First Party (1P) selling and ad management continues to evolve, managing your brand and maintaining a competitive advantage on Amazon becomes more complex.
You need to ensure you have a comprehensive strategy in place to support and advertise your products, organize and manage the keywords and phrases driving brand and product awareness, and ultimately leverage the Amazon reporting system to optimize and improve your campaigns.
Don’t settle for a strategy that doesn’t fully maximize your Amazon 1P potential. Listen to the On-Demand webinar as the experts at ChannelAdvisor provide you with intelligent insights on how to maximize your investments so you can effectively build and grow your competitive presence on Amazon.
In this On-Demand webinar, we discuss:
Amazon Ad Types
Strategies for Sponsored Products and Headline Search
Brand vs. Non-Brand Optimization
Bid Organization
Reporting Best Practices
Account Optimization