The 7 Phases of the Buyer Journey: How to Find Your Customers Along the New Path to Purchase

Greg Ives, Senior Product Marketing Manager
Bradley Hearn, Content Marketing Manager

As the e-commerce industry continues to evolve, so does the consumer buying journey. Today’s consumers are more informed, more savvy and more demanding than ever before. They shop on multiple channels, on a variety of devices, at any given time. No longer does a single channel or one straight line connect initial interest to final purchase.

So how do modern brands and retailers find and capture these customers across the evolving retail landscape? Join Greg Ives, senior product marketing manager, and Bradley Hearn, content marketing manager, for a lively and personable discussion about the new pathways to purchase.