Target Mobile Users with Instagram Dynamic Ads

It seems that most news in e-commerce these days is centered on one word: mobile.

Facebook, knowing how much time consumers spend on their phones and in apps, is doubling down on its mobile efforts by expanding its Dynamic Ads program to include retargeting ads on Instagram.

With Dynamic Ads on a social platform like Instagram, you can pull data based on browsing and purchase behavior and feed it back to custom, curated audiences in the places they’re most likely to see it: their social news feeds. In other words, you’ll have control over where these ads appear on Instagram — and who’s seeing them.

Download the tip sheet to see how ChannelAdvisor supports Dynamic Ads.