Google Shopping remains the fastest-growing part of Google and an integral part of any brand or retailer’s customer acquisition strategy. New automation techniques such as Smart Shopping and Target ROAS offer ways to leverage more signals than ever before. Advanced strategies that use both new automation as well as classic SEM approaches offer the promise of improved results. This session will highlight what’s new as well as offer real strategies for you to improve your Google Shopping performance.

After this session, you’ll be able to:

• Understand the various bid levers within Google Shopping and use them to optimize automation
• Determine how programs like Google Shopping Actions fit into your digital marketing plan
• Leverage advanced bidding strategies that get the most out of your budget