Advertising Best Practices to Merchandise Your Products

Link Walls, VP Digital Marketing Strategy, ChannelAdvisor

Digital marketing has evolved beyond simply driving traffic to a website and then hoping for a conversion.

Today’s savvy digital advertisers recognize that consumers start their shopping “on the edge” in the form of advertising on search engines, shopping sites and social media before ever reaching a retailer’s website.

This on-demand session will focus on the best practices used by advertisers to effectively merchandise their products so that consumers find them, wherever they are.