Selling on the Edge

Link Walls, VP Digital Marketing Strategy, ChannelAdvisor

Digital marketing has evolved beyond simply driving traffic to a website and then hoping for a conversion. Today’s savvy digital advertisers recognize that consumers start their shopping “on the edge” in the form of advertising on search engines, shopping sites and social media before ever reaching a retailer’s website. This on-demand session will focus on the best practices used by advertisers to effectively merchandise their products so that consumers find them, wherever they are.

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