Selling on Amazon: First Party or Third Party?

With massive sales and hundreds of millions of customers, Amazon is the Goliath of US e-commerce. So what’s the best way for a branded manufacturer to get in on this success?

In this white paper, we lay out all the options, from a first-party (1P) relationship with Amazon, to a third-party (3P) relationship, to a combination of the two. Read the white paper to learn which is best for you. We’ll break down how these approaches compare in seven key areas:

  • Sales volume, fees and profits
  • Pricing, inventory selection and merchandising
  • Warehousing and fulfillment
  • And four more