Consumer Packaged Goods | Strategies for Success in the Era of Accelerated E-Commerce
The e-commerce industry has changed a lot in recent months — and it’s impacting consumer packaged goods (CPG) brands in significant ways. The rapid acceleration of e-commerce has fundamentally changed the way people purchase consumer packaged goods, with many of the transactions that once took place primarily in stores now happening on e-commerce websites and marketplaces. And the implications are clear. Now more than ever, having a comprehensive e-commerce strategy in place is critical to success.
Meeting customers where they prefer to shop doesn’t have to mean a major overhaul of operations. With a few key strategies, you can easily add e-commerce to your overall growth plans.