Retailer’s Guide to Back-to-School E-Commerce
Back-to-school shopping is the second largest retail event of the year, and it presents some incredible e-commerce opportunities for retailers and brands. Families are spending more and starting earlier than ever in their quests for clothing, cleats, calculators, computers and much more. In fact, the National Retail Federation (NRF) predicts that 44% of back-to-school shoppers plan to purchase these and millions of other items online.
Do you have a plan? Is your presence optimized on digital marketing channels? Do you have promotions ready on marketplaces? How is your social strategy?
In this eBook, we’ll break down the various strategies you need to be the head of the class this season and beyond.