Forrester Report: Masters Of The Top Four Retail Tech Trends

Leading Retailers Model Innovation with Customer-Focused Tech Investments

To survive in today’s competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics and digital store capabilities. But some leading retailers have already launched impressive initiatives in these areas — in some cases, with very positive results.

This report provides digital business strategy pros with examples of how to apply these technologies to their own businesses to create better customer experiences and achieve operational excellence, and it can serve as a helpful guide for both templates and benchmarks for their own initiatives.

Key takeaways:

  • Investment in core tech is still the primary objective for today’s retailers
  • Personalization, omnichannel analytics and digital store prove their retail business case
  • Smart investments in commerce tech will add noticeable value to the customer journey

Read the Forrester report now.

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