Leveraging Omnichannel Trends For E-Commerce Marketplace Success
From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
- An overview of omnichannel 2.0: Stores, delivery, mobile and voice
- Why marketplaces fit in well with current omnichannel trends
- Which domestic and international marketplaces you should consider
- How to win on marketplaces through more visibility
- And more