Keeping Pace with the Evolving E-Commerce Consumer Journey
As constant advancements to mobile technology, social media and search continually reshape how consumers interact with brands and retailers, the e-commerce consumer path to purchase can often feel like a moving target.
These purchase journeys are far more complex and unpredictable than they were even a few years ago.
As a result, the number of channels that are effective in today’s increasingly competitive landscape has grown exponentially. Check your current strategies against the following checklist to ensure you’re not leaving untapped revenue potential on the table.