[Internet Retailer] 2019 Online Consumer Packaged Goods Report
In-depth data and strategic analysis on how Consumer Packaged Goods (CPG) manufacturers are adapting to e-commerce
Until recent years, store-based retailers could count on steady sales of CPGs — frequently replenished consumables like paper towels and laundry detergent used daily by consumers — even as online shopping grew into a near-existential threat.
But now consumers increasingly buy these everyday products online, leading to major shifts in the strategies of CPG manufacturers, established retail chains and web-focused merchants and brands.
This report will examine the strategies of both established CPG manufacturers and their fast-growing web-only rivals. It will show how both groups seek to keep their brands relevant online and create new, more direct relationships with consumers. The report will also document how consumers are shifting their CPG purchases to the web, and what they want from online sellers of these everyday products.
Read the Internet Retailer report now.