Inside The Digital Mall: How Brands Can Bolster Their Marketplace Strategy
When the pandemic first hit, brands and retailers saw a surge in e-commerce spending — even among new demographics. Although restrictions are easing and stores are opening, we’re still seeing many shoppers turn to digital channels to engage and buy from brands.
To successfully acquire and retain customers in this ongoing migration to digital, brands need to develop a scalable strategy that combines their own e-commerce properties and trusted marketplaces such as Amazon. During this webinar, brand executives will learn how they can:
- Identify key marketplaces to sell on;
- Ensure high-quality product data across all channels; and
- Optimize their direct-to-consumer (DTC) models to drive business growth.