How Consumers Will Shop This Holiday Season
The COVID-19 crisis has accelerated many consumer behavior trends we’ve been witnessing for years. After being forced to spend more time online out of necessity, many consumers began branching out, discovering new channels and gaining more confidence in online shopping.
But how will this affect the holiday shopping season?
We polled over 1,000 active US consumers about their shopping habits to find out how the COVID-19 crisis has impacted their behavior and how they plan to discover and purchase products this holiday season.