Google Your Way to Better Digital Marketing Campaigns

Original Air Date: October 5, 2016
Co-hosted with Multichannel Merchant

Most digital marketers have a hard time determining the best strategy for their products. But the rise in popularity of PLAs in recent years makes Google Shopping an essential channel for retailers and brands looking to reach consumers across any device.

But are you making the most of your Shopping campaigns? Are you using the latest features from Google to learn and target your consumers?

As the holiday season approaches, it’s time to stop wondering what the advanced digital marketers are thinking about.

For a rundown of the latest tools from Google and the best strategies in the world of product advertising and PLAs, join experts from ChannelAdvisor on Wednesday, October 5 at 2 pm EDT, for a webinar hosted by Multichannel Merchant.

You’ll learn:

  • The most popular digital marketing features from Google
  • How to rethink about your customer’s path to purchase
  • Advanced strategies for PLAs
  • Last minute tweaks to your holiday campaigns
  • And more