[Forrester Report] Vast, Fast and Relentless: Consumer Buying Enters a New Era

It won’t be news to anyone that consumers are more empowered than ever, but it’s hard to pin down in precisely what ways they’re empowered and how that changes the way businesses must serve them. If you’re in a consumer-facing business, let us be the ones to break it to you: You’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon. This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.

Key Takeaways

  • The Empowered Consumer Will Drive the Future Of Buying: Consumers no longer need to trade off price, convenience, and an emotional experience, so you must cater to all these needs at once.
  • Four Trends Will Redefine the Purchase Journey: A new distribution ecosystem, the “buying is using” concept, values-based buying and the adoption of novel revenue and profit models will shift buying patterns and change how you sell to consumers.
  • B2C Firms Must Rapidly Reinvent Themselves: The current pandemic has emphasized the importance of adaptability, so you must continue to rework and reinvent your strategies to survive today’s crisis and prepare for what’s to come.