[Forrester Report] Vast, Fast, And Relentless: Consumer Buying Enters A New Era

It won’t be news to anyone that consumers are more empowered than ever, but it’s hard to pin down in precisely what ways they’re empowered and how that changes the way businesses must serve them. If you’re in a consumer-facing business, let us be the ones to break it to you: You’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon.

This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.

Key takeaways will be:

  • Empowered consumers demand both comfort and innovation
  • The four forces that shape B2C buying
  • A long term strategy will help businesses to continue to adapt to shifting economies