[Forrester Report] The Trifecta That Makes A Best-In-Class Retail Media Network
Aside from connected TV, retail media is the fastest-growing sector of digital marketing. One company, Amazon, comprises the majority of the space in the US.
However, others are growing rapidly. This report summarizes the characteristics of the companies that are growing most rapidly: those that are delivering detailed dashboards and performance reports, automation for ad placements, and plenty of ad inventory.