[Forrester Report] The State Of The US Shopper

US consumers have shifted their shopping behaviors due to continued and evolving pandemic pressures, and they bring new expectations for retailers and brands to prioritize. This report provides an overview of the state of US consumer retail attitudes in 2021. Retail and brand executives should use the insights in this report to determine how to implement strategy, services, and technology to meet customers’ changing expectations. Retail and brand executives should use the insights in this report to determine how to implement strategy, services, and technology to meet customers’ changing expectations, including:

• Consumers are adjusting their behaviors as the pandemic fears lingers
• Shoppers continue to shop online and enjoy curbside delivery
• Online grocery shopping is seeing peak growth
• COVID-19 fears have made consumers more interested in contactless and delayed payments
• Some of the new shopping behaviors formed during the pandemic may be long-term

Download the Forrester report now.