[Forrester Report] The State of the US Online Grocery Shopper
Grocery store executives need to understand how their US customers’ expectations for and behaviors around online grocery shopping have changed in the short term and how they will evolve in the long term. US grocery consumers have new expectations for digital engagement, mobile usage in stores, cross-brand shopping, convenience, and last-mile choices. This research explores the state of online grocery in the US with a focus on consumers’ experience and expectations. The report address how:
- US online grocery consumers are happy for full-funnel convenience
- Grocery shoppers in the US find new products with digital help
- US grocery shoppers use digital for product and services research
- US online grocery shoppers pursue low prices and convenience
Read the Forrester Report now.