[Forrester Report] The Five Key Success Factors of Every Digital Business

Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the age of the customer, digital business professionals must lead their company’s digital business transformation to increase their value to the customer and develop greater agility to innovate and respond to market changes.

This report explores the specific areas that businesses need to strategically plan for as they launch or expand their organizations. This report is an update of a previously published report. It has been updated with new data and examples.

Key Takeaways:

  • E-commerce success depends on marketplace distinction led by capable people
  • To succeed, you need adequate human, tech, and budget resources
  • Simplify the e-commerce hurdles by thinking in terms of incremental change

Read the Forrester Report now.

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