[Forrester Report] Brands, Here’s the Size of Your Digital E-Commerce Prize

Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize.

This report examines the factors that influence the digital market opportunity for brands and digital business professionals, including product type, regional differences in digital commerce markets around the world and the organization’s digital maturity.

Key Takeaways:

  • To analyze the opportunity, brands must first evaluate the regional commerce landscape
  • Not one-size-fits-all: Brand type heavily dictates the digital commerce opportunity
  • Most importantly, it’s not all about sales

Read the Forrester Report now.