eTail West 2017 Benchmark Report: Driving Cross-Channel Experiences

In 2017, marketers prioritize spends so that they can understand how consumers move across devices, platforms, and publishers to consume information.

Do you know how your content appears across all devices? Or, better yet, how it’s interacted with?

WBR Digital partnered with both ChannelAdvisor and ADAM Software, now an Aprimo Company, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 eTail West Conference to benchmark the industry’s maturity in terms of content strategy, channel complexity, and personalization.

This report reveals the degree to which enterprise retailers are utilizing intelligent data to succeed in these areas.

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