[eMarketer] US Beauty E-Commerce: How to Win Over Gen Z and the Ever-Evolving Online Shopper

The beauty industry is getting a digital makeover thanks to Gen Z’s growing influence, viral TikTok trends, augmented reality (AR) capabilities, and increasingly diversified distribution. This year, US cosmetics and beauty e-commerce sales will reach $18.60 billion, more than double its sales in 2019.

Brands need to understand how to adapt—or they risk missing out on key sources of revenues and new customers. How consumers approach beauty is changing rapidly, both in terms of what they buy and how they buy it.

Download a complimentary copy of the eMarketer analyst report, brought to you by ChannelAdvisor. Learn about the attitudes and preferences of beauty e-commerce consumers, and how and why you need to:

• Take advantage of new channels for distribution
• Lean into video and social commerce opportunities
• Invest in emerging tech