[eMarketer] The Key Metrics a Brand Should Monitor

eMarketer moderated a Tech-Talk Webinar featuring ChannelAdvisor’s Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They discussed the insights you can gain through a deeper understanding of the analytics behind your online presence.

Watch this webinar and learn how to:

  • Increase your revenue by identifying missed opportunities for your products, such as critical out-of-stock items, pricing errors and more
  • Optimize your margins by analyzing the amount you pay to get a sale, including synchronized promotions, keyword placement and selective distribution
  • Improve your brand image in critical areas like customer reviews and with unauthorized resellers