E-Commerce for Brands: How to Get Off the Sidelines and Win Online
Jeff Messer, Director of Brands, ChannelAdvisor
Feeling paralyzed by the rise of e-commerce? Unsure about how your brand is perceived online? Or what your strategy should be in this shifting online landscape with so many pieces and players? You’re not alone. Even the most sophisticated brands struggle to find the best e-commerce balance for their company — amid considerations like marketplaces, selling direct to consumers, where to buy solutions, retailer compliance and digital marketing.
Join ChannelAdvisor Director of Brands Jeff Messer and Internet Retailer Editor of Online Marketing Zak Stambor for a webinar to learn how to build a healthy, balanced e-commerce strategy and adapt to evolving sales channels and consumer behaviors. During this webinar you’ll learn:
- What the convergence of retailers and marketplaces means for your brand
- How to keep your brand site on the path to purchase
- How mobile and social are becoming more relevant in the buying process