Infographic: The Ever-Evolving E-Commerce Consumer Journey

Looking for a snapshot of the common path to online purchase? It doesn’t exist. Today’s continually-evolving e-commerce consumer journey is less of a path — and more of a constant, continuous cycle of activity.

Yes, the consumer journey has changed — drastically.

Check out this infographic for a look into how the path to purchase has evolved — and more information on what brands and retailers can do to keep up.