Checklist for Google Shopping’s New GTIN Requirement

Google requires that advertisers include Global Trade Item Number (GTIN) for any new, in-stock product that has a manufacturer-assigned GTIN. Though this may mean some extra work for you, the effort is worth it. According to Google, advertisers with accurate GTINs see a 20% increase in conversion rates.*

Join Google and ChannelAdvisor’s Google experts for a timely webinar about the new GTIN requirements and what they mean for you.

  • Whether this update applies to you
  • How to understand the impact and opportunity
  • Next steps and what happens if you don’t comply

*based on an internal Google analysis of advertisers who have already added GTINs