ChannelAdvisor Where to Buy: Buy Local
Buy Local, is an important part of our Where to Buy product line. It adds functionality to your website that allows your users to quickly find brick-and-mortar stores in a certain geographic area of their choosing, that carry your products. Buy Local supports two featured options: Store Locator and Product Locator.
Store Locator is a feature that returns physical store locations in a certain geographic area (including a map) that have a retail relationship with the brand.
Product Locator is a feature that displays product-specific in-store selection in a certain geographic area, including a map. These physical stores all have a retail relationship with the category or brand in view for the shopper. This requires a heavier data investment from the retailer and branded manufacturer, but provides a much deeper level of engagement for shoppers.