ChannelAdvisor Product Intelligence: Content Tracker

Monitor Retailer Content to Set and Track Key Performance Indicators

ChannelAdvisor’s Product Intelligence Content Tracker offering is focused on helping branded manufacturers by providing data-driven insights to discover gaps in product availability, ensure that retailers have the most up-to-date pricing and highlight areas for improved merchandising with updated product images, videos, reviews and marketing copy.

At ChannelAdvisor we understand the importance and need to ensure brands are sending qualified consumers to retailers that accurately represent the brand. In order to do so, it is best practice to set trackable key performance indicators (KPIs) across a retailer network. Content Tracker provides actionable insights to set a benchmark for KPIs and measure the content representation across the market at the country level per brand.