ChannelAdvisor Capabilities for Amazon Advertising
As one of the most popular marketplaces in the world, competition on Amazon is fierce. The battle for visibility on Amazon goes far beyond traditional best practices such as proper product categorisation, SEO-friendly titles, optimised descriptions and more. Despite creating a comprehensive listing, your product could still end up getting pushed deep into the search results.
With hundreds of millions of customers, Amazon has established itself as a key selling channel for brands worldwide. With most consumers relying on the first page results, and with more and more sellers advertising on the retail giant to gain discoverability, it has become increasingly difficult to drive visibility while maintaining profitability.
Read this data sheet to learn how ChannelAdvisor can help power your Amazon Advertising needs with our robust platform.