[Retail TouchPoints] Building Visibility with Amazon Advertising

Success on Amazon starts with visibility.

Better visibility on Amazon requires two things: great content and advanced advertising.

In this webinar, Amazon expert Ryan Barker of ChannelAdvisor will walk you through the building blocks you’ll need to master to create the two essential pillars of an effective Amazon strategy, including:

Amazon Content

• Navigating first-party vs. third-party relationships;
• Enhancing product display page elements;
• Optimizing brand registry and A+ Content/Enhanced Brand Content;
• Boosting Buy Box metrics; and
• Utilizing product reviews and ratings.

Amazon Advertising

• Aligning on search terms;
• Leveraging product data;
• Selecting targeting options;
• Understanding the “what and why” of automatic and manual campaigns; and
• Assessing the competitive landscape.