[Adweek] What It Takes to Succeed With Retail Media: Boost Sales and Product Visibility
Seemingly overnight, retail media emerged as an entirely new category of advertising. Retail media includes advertising on sites such as Amazon, Target, Walmart, Zalando and many more and is the fastest growing part of the digital advertising market. But success here for brands is anything but a sure thing as they need to balance the desire to be everywhere with the need to be profitable.
Get the lowdown on retail media advertising and how it can be used to boost sales and increase product visibility from Link Walls, VP of digital marketing strategy at multichannel commerce platform ChannelAdvisor. You’ll find out how to:
- Streamline and manage your advertising efforts across marketplace and retail media sites
- Leverage automation to optimize key components of your campaigns such as bids, ads and keywords
- Help drive visibility and improve your ad spend effectiveness