[Adweek] E-Commerce First: How Brands Should Approach Advertising Online
In this virtual summit with Adweek. ChannelAdvisor’s Mike Shapaker, chief marketing officer, and Clay Roop, manager, client services presented a session titled: E-Commerce First: How Brands Need to Approach Advertising Online. There’s more competition for consumer attention than ever before. In the session, they introduced many challenges brands face today to improve the customer experience, diversify channel partners and win on crowded channels. We’ll focus on Amazon Sponsored Ads, Google Shopping and Shoppable Media.