Advertising on Amazon: How to Get Ahead with Sponsored Products
Alison Held, Marketplaces Product Manager, ChannelAdvisor
If you’re not advertising with Amazon Sponsored Products, you may be missing a huge e-commerce opportunity. In 2015, the number of Amazon sellers using Amazon Sponsored Products increased by over 100%. And during that same period, Sponsored Products generated $1.5 billion in global sales.* With more sellers, products and competition on Amazon, sellers are looking for new ways to boost their visibility on the site. Sponsored Products can drive significant traffic to your listings, if done right. But with more and more sellers climbing aboard, how do you make your ads stand out and drive sales?
To help your listings get the attention they deserve, Amazon and ChannelAdvisor are teaming up for a can’t-miss webinar about Amazon Sponsored Products. Join us to get the inside scoop on this advertising program, including:
- The practical benefits that Sponsored Products can offer Amazon sellers
- Advanced features and best practices for creating and running campaigns
- How to use reporting and analytics to optimize your ads’ performance
*Amazon Press Release, Jan.2016 – View Source