Advanced Amazon Advertising for Brands and Retailers: Turn Shoppers Into Buyers
To maximize visibility on Amazon, retailers and brands are shifting more of their advertising budgets to Amazon Advertising. And they are doing so at an incredible rate. According to eMarketer, US advertisers spent more than double on Amazon’s platform last year — $4.61 billion, to be exact — making it the third biggest ad platform in the country.
If you’re not taking advantage of promotional opportunities available on Amazon, you’re losing out to competitors who are. And even if you are advertising your products on Amazon, you might not be making the impact you could be. Gain more visibility this year and protect your brand space by taking a holistic approach to your Amazon Advertising strategies.
Join Link Walls, ChannelAdvisor’s VP of digital marketing strategy, and Clay Roop, client strategy manager, for a deep dive into Amazon Advertising and cutting-edge promotional strategies. They’ll walk you through the latest trends and tactics you’ll need in 2019 and beyond.
- The current state of Amazon Advertising, including 2018 stats and the latest program rebranding by Amazon
- Major trends we’re seeing in 2019
- Practical promotional tips you can apply right now
- And much more