[AdAge] E-Commerce First: How Brands Need to Approach Advertising Online
There’s more competition for consumer attention than ever before. And as more brands continue to evolve their online efforts and optimize their digital presence, it’s even harder to connect your products with the right consumers, in the right place, at the right time.
In this webinar, Link Walls, ChannelAdvisor’s vice president, digital marketing strategy, introduced many challenges brands face today to improve the customer experience, diversify channel partners and win on crowded channels.
He takes a look at why brands are accelerating their digital transformation and why e-commerce should now be your first consideration, focusing on how to:
- Stand out on Amazon with Sponsored Ads
- Convert searchers to buyers on Google Shopping
- Make your digital media campaigns shoppable
With more consumers shopping online and the holidays fast approaching, this is one webinar you won’t want to miss.