A Guide To E-Commerce in the Mobile Era

How Brands and Retailers Should Leverage Mobile Commerce for Success

We’re living in a mobile-first world. One where consumers can browse and buy at any time. From anywhere. On any number of different devices. From smart watches to smartphones to smart cars, the sheer volume of on-the-go options for making purchases is mind blowing.

It’s almost absurd to recall that as recently as a mere decade ago, the smartphone was still considered a niche novelty enjoyed by just 22% of the population. Now, they’re everywhere. Close to 80% of US consumers are checking their smartphones an astounding 80 times a day, with habits and buying behaviors that present some breathtaking opportunities for brands and retailers.

In this eBook, we’ll break down the latest trends and expectations impacting online sellers.

• Is a dedicated app really necessary
• 8 tips for getting your webstore mobile friendly
• How to maximize your mobile presence on marketplaces, social media, paid search, video and email