5 Questions to Ask Your Agency About Advertising 1P on Amazon
Amazon Marketing Services (AMS) presents an amazing opportunity to gain valuable exposure for retailers and brands selling their products first party (1P) to Amazon. But the various ad programs — Sponsored Products, Headline Search Ads, and Product Display Ads — can be complex to maintain.
You’re fighting with a growing number of brands for a limited amount of screen space. It’s vital that your ad programs are being managed for optimal return.
Are your AMS campaigns being managed correctly? Here are five essential questions you should ask yourself — and your agency — about your Amazon promotions.