5 Mistakes to Avoid When Advertising 1P on Amazon

Success on most online channels is all about visibility. And when it comes to highly competitive channels like Amazon, the extra visibility you need can only be achieved through advertising.

That’s why a growing number of successful Amazon retailers and brands choose to continue advertising their products even when selling on Amazon 1P (“first party”).

Selling on Amazon 1P simply means that a retailer or brand sells their products wholesale to Amazon, and Amazon sets the prices and sells those products on the Amazon marketplace. From the consumer’s point of view, Amazon is the “seller” of the product.

The alternate approach of 1P is a 3P (third party) strategy, where retailers or brands sell their own products on Amazon, set their own pricing and handle the end-to-end transaction.

Get tips and best practices in this eBook.