COMMERCE CASTS Episode 5 – A Marketer’s Journey: How REI Engages New Adventure Enthusiasts

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In less than 15 minutes you’ll learn how:

1 –  REI lives its company mission by closing its doors on Black Friday, in conjunction with its #OptOutside campaign which has won numerous experiential marketing awards

2 – REI’s 17 million members play an active part in the company’s digital marketing strategy

3 – ChannelAdvisor’s advanced feed technology helps REI deliver customized content to affiliate networks, retargeting providers, product reviews platforms and more.