3 Global E-Commerce Tactics to Address for Success in 2023

What does 2023 hold for brands and retailers?

At the start of the year, eMarketer predicted a slowing of online spending in 2022 as the boom of the COVID era waned. It required e-marketers to get more creative in 2022, looking beyond the low-hanging fruit of the digital-first shoppers of the previous two years.

Already, economists say a recession in 2023 is likely, though it’s unknown how long or how impactful it will be. Regardless, it’s no time to ease up on e-commerce execution.

In this report, we examine three recession-proof actions brands and retailers can take to step up their game in the midst of looming economic uncertainties, changing consumer behavior and increasing market saturation.