2017 Digital Marketing Study Guide

Brittney Procopio, Account Manager, ChannelAdvisor
April Trus, Senior Client Strategy Manager, ChannelAdvisor

With consumer confidence at a 16-year high and increased spending on the way, the breadth of current opportunities for e-commerce companies is astounding.

So are the challenges.

With back-to-school spending starting earlier than ever and winter holiday sales fast approaching, staying ahead is going to be hard. As the evolving e-commerce consumer journey becomes even more complex and difficult to predict, how can marketers continue to provide the right messages on the right channels?

Join ChannelAdvisor for a study guide-style on-demand webinar. In just 30 minutes, our e-commerce experts will ensure you’re up-to-date on the latest trends, best practices and strategies marketers will need to dominate online selling through the end of 2017. We’ll discuss how you can:

Leverage the latest back-to-school sales trends
Get ready for the 2017 winter holiday season
Fine-tune your social commerce strategy
Optimize your mobile commerce strategy