This June, ChannelAdvisor is bringing together the industry’s most knowledgeable e-commerce experts for a half-day virtual event exclusively for fashion brands and retailers. Come learn the latest trends and best practices on everything from protecting your brand to getting your pricing right.
In this free virtual event, you’ll hear from the e-commerce experts at:
On best practices and proven strategies for: Sustainable fashion, Full price vs off-price strategies, Optimizing product data, and more
9:30 a.m. - 9:40 a.m. PT/12:30 p.m. -12:40 p.m. ET
Open & Welcome by ChannelAdvisor
Partner Manager and Category Manager, Fashion - Americas, ChannelAdvisor
Stephanie Strong is ChannelAdvisor's Partner Manager and Fashion Category Manager for the Americas. While growing new multi-global omnichannels Stephanie also manages ChannelAdvisor Partners and advises brands and retailers with suitable marketplace strategies. Stephanie has extensive knowledge in world leading ecommerce trends and initiates innovative methods to ensure fashion brands and retailers are not only remaining successful but are also scaling their business to reach full potential.
9:40 a.m. - 10:05 a.m. PT/12:40 p.m. -1:05 p.m. ET
ChannelAdvisor Keynote: Online Fashion Industry Updates
Learn about the latest opportunities in online fashion, straight from ChannelAdvisor’s in-house fashion specialist. In this session, you’ll hear about new trends and developments — and learn strategies you can use to make the most of every e-commerce opportunity. Find out how expanding to new or niche marketplaces can help boost sales even in challenging times, and see how ChannelAdvisor’s hundreds of direct integrations can give you a big competitive advantage. We'll look at the post-pandemic state of fashion and will cover marketplace expansion and digital marketing opportunities for fashion brands and retailers.
Manager, Account Services, ChannelAdvisor
Stephanie has more than 15 years experience in ecommerce and digital marketing having worked for large apparel brands like Ralph Lauren,Kenneth Cole and Tommy Hilfiger prior to joining ChannelAdvisor. Prior to joining the management team she was the category lead for Clothing,Shoes & Accessories and continues to utilize her fashion background to help grow the businesses of some of our largest apparel clients.
10:05 a.m. - 10:25 a.m. PT/1:05 p.m. - 1:25 p.m. ET
Driving Online Sales with Google
Join this session to hear from one of Google’s top e-commerce experts the current trends that Google is seeing for Search in the retail landscape, as well as the fashion roadmap for driving online and offline sales with Google. Hear about the latest trends and behaviors in key fashion categories, along with proven strategies for making the most of Google’s entire ecosystem. You’ll learn how to leverage advanced techniques for Google Shopping, Search, Discovery, YouTube and more.
Partner Lead, Luxury Fashion, Google
Jessica Schisano is a Partner Lead for the Luxury Group at Google. Mrs. Schisano has held various roles creating digital strategy and executing large scale marketing for the industry's most prominent global brands. Jessica has worked across numerous verticals at Google including fashion, luxury, beauty, jewelry, healthcare and pharmaceuticals. Her most recent focus has been leading teams through change with respect to omni-channel marketing and measurement. Prior to joining Google, Jessica worked in planning and merchandising for J.Crew Group. Jessica holds a B.S. from Cornell University.
10:25 a.m. - 10:45 a.m. PT/1:25 p.m. -1:45 p.m. ET
Drive More Revenue with Shop Premium Outlets
Have you been wondering how to optimize your strategies for sale, past-season and excess inventory while also supporting your full price brand? Are you in search of new ways to extend your reach and acquire customers? The e-commerce and retail experts at Shop Premium Outlets can help you answer these questions and others like them. This off price marketplace for premium and luxury brands has been examining the habits of online and in store shoppers for years — and uses that know-how to help generate revenue and customer acquisition for select brands. Hear about the latest insights on where and when people shop, and learn how to get started on Shop Premium Outlets.
Vice President of Partnerships, Shop Premium Outlets
As Vice President Partnerships, Suzanne works with top retailers and brands to realize the impact the Shop Premium Outlets marketplace can have on their online and offline sales and customer acquisition strategies. She has over 20 years’ experience working for and with top brands and retailers in the luxury, cosmetics, apparel, accessories, footwear, home and jewelry industries. Prior to joining Shop Premium Outlets Suzanne held brand partnerships positions with Simon Property Group. Her passion for retail began in the earliest days of her career when she lead North America marketing for brands including Montblanc, Bally and Piaget.
10:45 a.m. - 11:05 a.m. PT/1:45 p.m. -2:05 p.m. ET
Driving Transaction at the Moment of Inspiration: Omnichannel Shoppable Content at Scale with NBC Universal Checkout
For decades consumers and media companies alike have dreamt about the possibilities of shoppable television. Now a moment of technological convergence is upon us making this dream a reality. But the largest screen in the home is no longer the only screen that has viewer's attention. What does the future of shoppable content look like for publishers, retailers, and brands - and how can a platform like NBCUniversal Checkout drive product discovery, revenue, and new customer acquisition at scale through content - wherever that content is being consumed?
Vice President, Commerce Partnerships, NBC Universal
After more than a decade spent driving digital product innovation at the intersection of content and commerce at companies like Beautycounter, Ticketmaster, and goop - Evan Moore has joined NBCUniversal to lead the Commerce Partnerships team. Capitalizing on NBCUniversal's massive reach and unmatched premium content the Commerce Partnerships team is creating impactful shoppable content experiences and performant shoppable media solutions for retail and consumer good brand partners with the rollout of ShoppableTV, NBCUniversal Checkout, and other integrated shoppable capabilities.
11:05 a.m. - 11:25 a.m. PT/2:05 p.m. -2:25 p.m. ET
Find new Customers with a winning Social Commerce Strategy on Instagram
Facebook and Instagram make it increasingly easy for people to shop right in the moment of discovery. But are you taking advantage of every opportunity on these platforms? In this session, you’ll hear how fashion brands have figured out the secrets to creating a truly seamless buyer’s journey. You’ll also gain insider knowledge based on the social commerce strategies used by ChannelAdvisor’s most successful sellers. Learn how to keep consumers on the path to purchase with shoppable media, get best practices for turning likes and follows into actual revenue and more.
Director Ecommerce Partnerships, Facebook
Narain has been at Facebook for over seven years and is presently the Director of Ecommerce Partnerships. His team helped launch Instagram shopping with checkout and currently manages businesses using checkout across Facebook and Instagram. Previously, he worked across Facebook's ads business in roles on the retail industry sales team and product marketing. Prior to Facebook he was a General Manager as his family business, the Jashanmal Group, headquartered in Dubai.
11:25 a.m. - 11:45 a.m. PT/2:25 p.m. -2:45 p.m. ET
Expanding into Europe: Expert Advice for Fashion Brands and Retailers
A recent survey ChannelAdvisor conducted found 60% of consumers describe themselves as shopping online more frequently, a 14% increase since May. This trend from 2020 seems to be continuing in 2021 and possibly even increasing.
For online shopping, Zalando is the top fashion marketplace by GMV share in Europe and second globally. Exceeding 420 million visits per month, with more than 80% of its traffic on mobile Zalando has successfully digitalized the fashion industry.
Join this session to hear about Zalando, its e-commerce strategy and opportunities that its partner program provides, including criteria for interested sellers to get on board.
Non-Eu Senior Sales Manager, Zalando
Nassima has dedicated the past 10 years of her professional life building sales and operational strategies for some of the biggest e-commerce european websites and has been involved in many projects around the digitalisation of the retail industry. At Zalando since 2 years, she has been in charge of building partnerships with non-Eu actors of the fashion and beauty industry that would like to use Zalando as an entry door to the European market.
11:45 a.m. - 12:15 p.m. PT/2:45 p.m. -3:15 p.m. ET
The Benefits of Selling on Walmart
With up to 100 million unique monthly visitors and a carefully curated community of respected sellers, Walmart is changing the way the world shops. This fast-growing marketplace is becoming a preferred destination for consumers who want top-quality, authentic products. And it’s an ideal channel for fashion brands. The question is: How can you increase your chances of being accepted into the fold of this invitation-only marketplace? Get insider tips from Walmart’s title, along with insights into what makes this one-of-a-kind online channel an excellent choice for fashion sellers. You’ll learn how it works, what you can expect, how to get started and more.
GM, Apparel Marketplace WMT E-commerce
Karima Popatia brings over 20 years of Apparel and Luxury Retail experience. She joined Walmart as head of Planning for WMT Ecommerce Fashion Group in 2019 and was appointed to the GM, Apparel Marketplace role last fall. Prior to WMT she spent 12 years at Saks Fifth Avenue, where she left as SVP of Merchandise Planning and a member of the Executive Committee, leading an Omni team of 125. Prior to Saks she Co –Founded and launched a boutique in Nolita, NYC that served as a platform for emerging South Asian Designers in the US.
12:15 p.m. - 12:25 p.m. PT/3:15 p.m. -3:25 p.m. ET
Wrap Up by ChannelAdvisor
For questions regarding FashionCommerce, please email FashionCommerce-US@ChannelAdvisor.com