FashionCommerce 2022

FashionCommerce 2022 - ChannelAdvisor

About FashionCommerce 2022

The world of e-commerce is changing fast. And the landscape is getting more complex every day.

But thankfully, there is a silver lining.

With more consumers shopping online than ever before, the e-commerce opportunity for fashion and beauty brands and retailers is enormous. Millions of shoppers are shopping online everyday — and many are eager to buy the products you sell.

How can you reach these audiences in 2022? Join us for FashionCommerce to find out.

ChannelAdvisor is providing this curated, virtual content exclusively for fashion and beauty brands and retailers. Hear from the industry’s most knowledgeable e-commerce experts to share the latest trends, strategies and best practices for driving more sales and revenue online.

Welcome by ChannelAdvisor

Stephanie Strong, Partner Manager and Category Manager, Fashion - Americas, ChannelAdvisor

ChannelAdvisor Keynote: Online Beauty & Fashion Industry Updates

In her keynote address, ChannelAdvisor’s own in-house fashion expert Emily Collins will outline the latest challenges, trends and successes in the fashion & beauty e-commerce sector. Discover potential within new marketplaces and digital advertising endeavors, and hear about pathways others in the industry have taken to capture sales and engage consumers in an increasingly noisy online environment.

Emily Collins, Manager, Account Services, ChannelAdvisor

Putting People at the Heart of E-Commerce: How Poshmark Can Help Harness the Strength of Social Commerce

Find out how to leverage the power of social commerce through Poshmark’s unique approach to the shopping experience. Reach new millennial and Gen Z buyers and cultivate long-term loyalty through an e-commerce channel that delivers human connection.

Alison Lyness, Head of Enterprise Business Development, Poshmark

Join Zalando's Partner Program and Their Journey for a Sustainable Future

Learn how to join Zalando's Partner Program to access 48M customers across 25 European markets and details of Zalando's journey to be a sustainable platform with a net-positive impact on society and the environment.

Suzanne Tompkins, Head of Partner Program Sales, Zalando

The Rise of Rakuten: How to Sell Fashion & Beauty into Japan Through Its Largest Online Retailer

Hear more about the fashion destination that is dedicated to building a future by empowering individuals, businesses and societies to achieve their dreams. In this session, you’ll gain insights into the current state of fashion in Japan and learn more about Rakuten’s focus, as well as its services and special events.

Alec Valencia, Merchant Development Manager, Rakuten

11:25 am - 11:45 am PT / 2:25 pm - 2:45 pm ET

Driving Personal Style through Macy’s New Marketplace

Macy’s is launching a curated digital marketplace to build on the company’s existing authority as a digitally led omnichannel retailer. The new marketplace will significantly expand the company’s assortment in existing categories and brands and introduce a range of new categories, connecting Macy’s customers with even more product selection to discover, express and celebrate their individuality and personal style.

Josh Janos, Vice President of Marketplace, Macy's Inc

11:45 am - 12 pm PT / 2:45 pm - 3:00 pm ET

Closing Remarks from ChannelAdvisor