Sell, Advertise and Grow as a 1P Amazon Seller on Vender Central

Both 1P and 3P selling models are both great options to sell on Amazon. ChannelAdvisor, a CommerceHub company, helps you select the Amazon relationship that makes the most sense for you.

Becoming a 1P Amazon seller? We help you navigate Vendor Central, while our automated tools and advertising options improve your marketplace efficiency.

Let our Managed Services team provide Amazon-specific expertise to better manage and optimize your Amazon presence. Request a demo today!

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ChannelAdvisor Helps You Manage Your 1P Amazon Relationship

Amazon Vendor Central is an online hub for product manufacturers (i.e., vendors) to create listings on Amazon as a first party. You’re the vendor or supplier, Amazon is the retailer.

ChannelAdvisor 1P solutions make it easy to:

  • Scale and manage your dropshipping operations with ease across multiple retailers and marketplaces
  • Increase productivity by automatically generating invoices once a product ships
  • Protect your brand and ensure compliance with our product data mapping and transformation capabilities

Selling 1P: 5 Things You Need to Know

How You Interact
First-party sellers manage their Amazon relationship via the Vendor Central portal or an e-commerce platform such as ChannelAdvisor. As a 1P seller, Vendor Central allows you to manage orders, generate sales reports and more.

Managing Your Inventory
1P sellers have little control over the SKUs that Amazon chooses to sell. You’re completely dependent on Amazon POs to send inventory, but you also enjoy little inventory risk.

Warehousing and Fulfillment
Amazon purchases and controls your inventory, meaning they’re completely responsible for warehousing products and shipping orders to customers.

Payment Terms
Amazon’s standard payment term for 1P brands is net 90, which may cause a cash-flow problem for smaller companies.

Marketing Services and Analytics
Amazon offers a range of powerful marketing and analytics services for both 1P and 3P sellers, including: Amazon Advertising, Amazon Vine, A+ content pages, Early Reviewer Program and Vendor Powered Coupons

YoY Revenue Growth Soared 72% With Assistance from ChannelAdvisor Managed Services for Amazon Advertising