Master Services Agreement (“MSA”)

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THIS MASTER SERVICES AGREEMENT is made and entered into by and between ChannelAdvisor and Customer as of the Effective Date. Capitalized words have the meanings stated in Section 1.0 (DEFINITIONS) or defined elsewhere in the Agreement. In consideration of the mutual covenants and conditions contained in this Agreement, and intending to be legally bound as indicated by Customer’s submission and ChannelAdvisor’s acceptance of an SOW, the parties mutually agree as follows.


“Additional Services” means additional Services stated in a SOW.

“Agreement” means the terms and conditions in this MSA, together with all SOWs, Exhibits and invoices. The MSA also replaces the document formerly referred to as the Master Subscription Agreement, and any reference to a Master Subscription Agreement now refers to the MSA.

“ASO” or “Additional Services Order” is the term previously used to refer to a document to contract for additional Services. Any reference to an ASO now refers to an SOW.

“ChannelAdvisor” or “CA” means the ChannelAdvisor affiliated corporate entity stated in the SOW.

“ChannelAdvisor Platform” means ChannelAdvisor’s proprietary cloud-based e-commerce software platform that is comprised of a series of Modules that may be used independently or together pursuant to SOWs. This term was previously “CA Complete.”

“Comparison Shopping Module” is the term previously used to refer to the Module of the ChannelAdvisor Platform that allows a Customer to manage multiple data feeds to comparison shopping engines. The features and functionality previously offered through the Comparison Shopping Module are now available through the Digital Marketing Module and any reference to the Comparison Shopping Module now refers to the Digital Marketing Module.

“Customer” means the entity identified in the SOW as the contracting entity or licensee to receive the Services. This term was previously “Company.”

“Digital Marketing Module” means the Module further described at https://www.channeladvisor.com/terms/digitalmarketing which allows a Customer to manage digital marketing campaigns across multiple channels and providers from a single interface. The features and functionality previously offered separately through the Comparison Shopping Module, the Flex Feed Module, the Paid Search Module and the Social Module are now integrated into a single Digital Marketing Module and any reference to any of those Modules now refers to the Digital Marketing Module.

“Documentation” means all materials, including drawings, diagrams, specifications, documentation, product descriptions, training manuals and user manuals that ChannelAdvisor provides (either online or hard copy) to assist and define Customer’s use of the Services.

“Effective Date” means the effective date stated in the SOW.

“Fees” means the monies due from Customer to ChannelAdvisor as consideration for the Services and licenses in the Agreement and all charges or fees imposed by third parties on ChannelAdvisor in connection with the Services including without limitation application programming interface (API) fees.

“Flex Feeds” means the features and functionality of the ChannelAdvisor Platform that allow product data feeds to be developed, managed, and sent to various online destinations that are not Network Sites. The features and functionality previously offered through the Flex Feed Module are now available in substantially similar form through the Digital Marketing Module and any reference to the Flex Feed Module now refers to the Digital Marketing Module.

“GMV” or “Gross Merchandise Value” means the sum equal to the value of Customer’s products processed for sale using any Service (for example, sold on a Network Site or Customer’s e-commerce website). GMV excludes shipping, sales tax, and, where applicable, VAT and GST, if the Network Site itemizes these amounts. GMV is calculated at the time of completion of checkout by a buyer except for (a) sales on Network Sites (for example, deal sites) where the value of the items sold is calculated based on a negotiated price between Customer and the Network Site, and (b) sales on eBay, where GMV is determined at the time a prospective buyer commits to buy an item for a fixed price or, in the case of an auction, at the close of the auction. For purposes of calculating GMV, GMV is converted to the appropriate currency stated in the applicable SOW on a daily basis (using Greenwich Mean Time (GMT) as the standard time) applying the applicable rates at https://www.currencysystem.com/currencyserver/feeds/ or a similar service that ChannelAdvisor reasonably designates from time to time.

“Intellectual Property” means all trade secrets, patents and patent applications, trademarks, service marks, trade names, copyrights and all other intellectual property and proprietary rights whether registered or unregistered.

“Marketplaces Module” means the Module further described at https://www.channeladvisor.com/terms/premium-marketplaces, which allows a Customer to manage its products on multiple marketplaces (for example eBay.com or Amazon.com) from a single user interface. The Marketplaces Module was previously referred to as “Premium Marketplaces” and any reference to Premium Marketplaces now means “Marketplaces.”

“Marks” means any word, symbol or device, or any combination, used or intended to be used by a party to identify and distinguish the party’s or its third party licensor’s products or services from the products or services of others, including without limitation trade names, trademarks, service marks and logos. “Customer Marks” refer to any Marks of Customer and includes third party marks Customer may provide to ChannelAdvisor or that are incorporated in Product Information. “ChannelAdvisor Marks” refers to Marks of ChannelAdvisor.

“Module(s)” means functional applications that comprise the ChannelAdvisor Platform, which Customer may gain access to or obtain Services for by entering into an SOW.

“MSO” or “Module Subscription Order means the document previously used to grant a Customer a subscription to the ChannelAdvisor Platform. Any reference to an MSO now refers to an SOW.

“Network Site” means those internet websites owned and operated by a third party (for example, eBay, Amazon, Google) that ChannelAdvisor supports and are associated with a Module. This term was previously “CA Network Site.”

“Network Site Account” means Customer’s account with a Network Site.   

“Paid Search Module” means the term previously used to refer to the Module of the ChannelAdvisor Platform that allows a Customer to manage search marketing campaigns across multiple search engines from a single interface. The features and functionality previously offered through the Paid Search Module are now available through the Digital Marketing Module and any reference to the Paid Search Module now refers to the Digital Marketing Module.

“Product Information” means all information and materials related to Customer products that Customer provides or uploads to ChannelAdvisor or otherwise stores in the ChannelAdvisor Platform, or that Customer directs ChannelAdvisor to collect on Customer’s behalf, including without limitation image files, text, templates, product descriptions, prices, Customer Marks, URLs and any other related information. This term was previously “Materials.

“Product Intelligence Module” means the Module further described at https://www.channeladvisor.com/terms/productintelligence that provides Customer with intelligence regarding Customer products on Reseller websites.

“Representatives” collectively means the affiliates, directors, officers, employees, permitted assigns and agents of a party.

“Rich Media Module” means the Module further described at https://www.channeladvisor.com/terms/rich-media, which allows a Customer to offer high quality, dynamic imaging on its e-commerce website.

“Services” means the services to be provided by ChannelAdvisor including without limitation any licensed software, code, or functionality. Services may include without limitation a grant of self-service access to Module(s) of the ChannelAdvisor Platform (“Self-Service”), managed services (“Managed Services”), launch services (“Launch Services”), or other services as described in an SOW.

“Site Fees” means fees incurred in listing, advertising, distributing, marketing, posting and selling Customer’s products, search terms or information to Network Sites or Flex Feed destinations.

“Social Module” means the term previously used to refer to the Module further described at https://www.channeladvisor.com/terms/social, which allows a Customer to promote its products on social network sites using a single user interface. The features and functionality previously offered through the Social Module are now available through the Digital Marketing Module and any reference to the Social Module now refers to the Digital Marketing Module.

Statement of Work” or “SOW” means a Statement of Work signed by Customer and ChannelAdvisor. The term “SOW” includes MSOs and ASOs, and any reference to an MSO or ASO now refers to an SOW.

“Technology” means, collectively, the ChannelAdvisor Platform and Services, Documentation, functionality, URLs and integrations that enable Customer access to the ChannelAdvisor Platform, analytics, transaction information, all content in, and work product resulting from, the Services, and any software or technology incorporated in or made available by ChannelAdvisor through the ChannelAdvisor Platform or Services, expressly excluding Product Information and Customer Marks unless otherwise stated in an SOW.

“Term” means the period of the Agreement stated in Section 6.1 and includes the Initial Term and all Renewal Terms as defined in Section 6.1.

“Webstore Amplifier Module” means the self-managed Module further described at https://www.channeladvisor.com/terms/webstores/, which allows a Customer to manage its product listings on a supported webstore from the ChannelAdvisor Platform.

“Where to Buy Module” means the Module further described at https://www.channeladvisor.com/terms/wheretobuy that assists consumers in navigating from the domain/URL, Network Site or other digital area Customer uses to market or distribute its products, to the websites of authorized resellers that stock or are likely to stock Customer’s products for purchase.


2.1 Services. ChannelAdvisor agrees to use commercially reasonable efforts to provide the Services as stated in an SOW. ChannelAdvisor may subcontract the performance of the Services and subcontractors shall be included in the term “ChannelAdvisor” and shall not be considered third parties under this Agreement. ChannelAdvisor remains responsible to Customer for the actions of ChannelAdvisor’s subcontractors.

2.2 Additional Terms for Self-Service Use. In addition to the provisions of this MSA, Exhibit A: Self-Service Additional Terms and Conditions apply to Self-Service use of any Module pursuant to and as stated in an applicable SOW.

2.3 Intellectual Property Ownership. Customer owns its Product Information and Customer Marks. ChannelAdvisor (or its licensors) exclusively owns all right, title and interest in and to the Technology. Customer hereby assigns to ChannelAdvisor all Intellectual Property rights in the Technology that Customer may have acquired by law or otherwise. Customer shall not challenge, directly or indirectly, any of ChannelAdvisor’s (or its licensors’) rights stated in the Agreement.

2.4 Restrictions. Except as expressly stated in the Agreement, no licenses or rights are granted by ChannelAdvisor and nothing in the Agreement implies any license to Customer in the Technology. No rights to any source code are granted and Customer shall not itself, or through any third party, reverse engineer, disassemble, decompile or otherwise attempt to derive source code or design information regarding any Technology unless it is expressly permitted by § 69 d and/or § 69 e of the German Copyright act (UrhG) and is not permitted to make any modifications to Technology. Customer agrees: (a) all Customer product listings and transactions on the Network Site or Flex Feed destination selected in an SOW must be routed through the ChannelAdvisor Platform and/or Services; (b) any transaction that Customer concludes on the Network Site or Flex Feed destination described in an SOW, whether or not it is processed by the ChannelAdvisor Platform and/or Services, is subject to inclusion in the calculation of GMV, notwithstanding anything in the Agreement to the contrary; and (c) Customer is obligated to record the transactions in the ChannelAdvisor Platform or notify ChannelAdvisor of any transactions not recorded in the ChannelAdvisor Platform for any reason whatsoever. Customer may not remove or obscure any copyright, patent, trademark, trade secret or similar proprietary notice affixed to any Technology. Customer agrees that the underlying structure, sequence, organization and source code of the Technology are valuable trade secrets of ChannelAdvisor and shall remain strictly confidential. Customer may not use, and may not allow Network Sites to use, the Technology for any purpose not expressly detailed in a SOW. Customer may not use the Technology for the purpose of bringing an Intellectual Property claim against ChannelAdvisor or for the purpose of developing a product or service, or helping another develop a product or service, that is competitive with the Technology.  ChannelAdvisor has the right to audit Customer’s compliance with this Section.

2.5 ChannelAdvisor Platform Features and Functionality. ChannelAdvisor may access, monitor, remove content within, or disable Customer access to the ChannelAdvisor Platform or Services if (a) a Network Site requests that ChannelAdvisor do so, (b) ChannelAdvisor, in its sole discretion, believes it may incur liability because of Customer Product Information, (c) ChannelAdvisor is required to do so by law, government order or other legal process or (d) to enforce the terms of this Agreement. In its sole discretion, ChannelAdvisor may change any design, layout, content, features or functions of the Technology without notice. If the changes reduce functionality and materially adversely impact Customer’s use of a Module, then Customer’s sole and exclusive remedy is to terminate the SOW for that Module by providing at least thirty (30) days prior written notice. ChannelAdvisor may temporarily suspend the ChannelAdvisor Platform, or any Services or both, for maintenance from time to time. ChannelAdvisor will give advance notice of maintenance, unless, in ChannelAdvisor’s sole discretion, it is impractical to do so.

2.6 Network Site and Flex Feed Access and Availability. ChannelAdvisor does not control the (a) quality, safety or legality of products or services available through Network Sites or Flex Feed destinations, (b) truth or accuracy of the content from Network Sites or Flex Feed destinations or (c) availability or technical capabilities of Network Sites or Flex Feed destinations or links to the Network Sites or Flex Feed destinations. ChannelAdvisor is not responsible for content supplied by third parties, or for actions Customer takes in reliance on that content. ChannelAdvisor has no liability to Customer for failures based on services not provided by ChannelAdvisor. In its sole discretion, ChannelAdvisor may change available Network Sites from time to time including without limitation discontinuing or adding new Network Sites. If ChannelAdvisor stops supporting a Network Site and the Network Site is material to Customer’s use of a Module, Customer’s sole and exclusive remedy is to terminate the SOW for the affected Module by providing at least thirty (30) days prior written notice.

2.7 Documentation Licenses. ChannelAdvisor grants Customer the non-exclusive right to use the Documentation solely in conjunction with Customer’s use of the Modules and Services as stated in an SOW. ChannelAdvisor and any applicable third parties reserve all rights in their respective Documentation.


3.1 Product Information. Customer represents and warrants that the Product Information (a) is owned (or validly licensed for all uses required under the Agreement) by Customer or is in the public domain, (b) does not constitute defamation, libel, or obscenity, (c) does not result in any consumer fraud, product liability, or breach of contract or cause injury to any third party and (d) does not contain any viruses, Trojan horses, worms, spyware, time bombs or other forms of malware or computer programming routines that are intended to interfere with or disrupt the ChannelAdvisor Platform. Subject to the terms of this Agreement, Customer grants ChannelAdvisor all rights to use the Product Information. Customer is responsible for providing all Product Information in local languages and for providing buyer support in those local languages, unless expressly stated in an SOW. Upon request from Customer, ChannelAdvisor shall provide Customer’s most recent backup of the Product Information to Customer, if available.

3.2 Network Site Accounts; Webstore Amplifier. Customer is responsible for opening and maintaining in good standing all Network Site Accounts with the applicable Network Sites and agreeing to, and complying with, all applicable requirements of the applicable Network Sites, even if ChannelAdvisor has been given a limited agency power to agree to the terms on Customer’s behalf as may be expressly stated in an SOW. Customer authorizes ChannelAdvisor, on Customer’s behalf, to access the Network Sites with which Customer has established a Network Site Account to retrieve and post information in furtherance of the Services associated with use of each Module that supports the Network Site. The Network Sites retain all right, title and interest in and to their content and marks and may terminate Customer access to the content or marks at their convenience or as may be otherwise stated in the applicable terms and conditions of use. Any content or Marks displayed by a Network Site through the ChannelAdvisor Platform may only be used in accordance with Customer’s limited access under the applicable SOW, and is non-sublicenseable, non-transferable and non-assignable and subject to the Network Site terms and conditions. Customer has no right to sublicense, transfer, assign, sell or otherwise use the content or Marks of the Network Sites as accessed through the ChannelAdvisor Platform. Customer is responsible for all Site Fees and unless expressly agreed to otherwise with ChannelAdvisor in an SOW, Customer will pay Site Fees directly to the Network Site or Flex Feed destination in accordance with the applicable payment terms. If Customer has access to the Webstore Amplifier Module, Customer is responsible for setting up and maintaining Customer’s account at the webstore.

3.3 Privacy/Security. Customer must have and enforce a privacy policy that complies with all applicable laws, rules and regulations including without limitation the treatment of all personal information in accordance with European Union and other non-U.S. applicable laws and governing authorities to the extent that Customer sells into international marketplaces or otherwise is subject to the laws of those authorities. Customer must secure buyer information and not allow buyer information to be disclosed except in accordance with Customer’s privacy policy. Customer must establish security processes to protect personal information in accordance with applicable law and at least as restrictive as industry standards, but no less than reasonable care. Customer acknowledges that Customer’s information and Customer’s buyers’ information (personal or otherwise) may be transmitted to the United States or European Union and other non-U.S. jurisdictions as a result of ChannelAdvisor providing the Services. In accessing the ChannelAdvisor Platform as permitted under the Agreement, Customer must report any security breaches promptly to ChannelAdvisor. Customer is responsible for any breaches of security that occur through Customer’s access or login credentials of the ChannelAdvisor Platform. In cases in which the Data Protection Law of the European Union applies to the provision of Services to Customer, the parties will comply with the data protection agreement terms located at: https://www.channeladvisor.com/terms/dpa. For the purposes of this Section 3.3, applicable Data Protection Law has the meaning attributed to this term at the foregoing URL. In cases where ChannelAdvisor handles the Personal Information of California residents on Customer’s behalf in connection with the Services, the parties will comply with the California Consumer Privacy Act of 2018, Cal. Civil Code § 1798.100 et seq., (“CCPA”) and the following terms will apply: (a) ChannelAdvisor at all times under the Agreement is acting as Customer’s Service Provider and has been engaged by Customer for the Business Purpose of providing the Services detailed in the Agreement; (b) ChannelAdvisor will not Sell Personal Information it handles in connection with the Services; (c) ChannelAdvisor will not retain, use or disclose Personal Information for any purpose other than for the specific Business Purposes authorized by Customer; (d) ChannelAdvisor will cooperate with Customer’s reasonable requests related to individual requests involving Personal Information and comply with Customer’s reasonable instructions as to the handling of that information to the extent required by applicable law. All capitalized terms in the foregoing sentence not otherwise defined in the Agreement shall have the meaning detailed in the CCPA.

3.4 Compliance with Laws. Customer covenants to ChannelAdvisor that at all times during the Term it complies with all applicable laws, rules and regulations and codes as updated from time to time related to Customer’s performance of its obligations under the Agreement and activities that Customer undertakes in connection with its use of the Modules and accessing the ChannelAdvisor Platform including without limitation those governing the online sale of goods and services, those governing anti-bribery and anti-corruption, including without limitation the U.K. Bribery Act 2010 and the U.S. Foreign Corrupt Practices Act of 1977 (FCPA), respectively, and U.S. export controls and trade sanctions and economic embargoes.

3.5 Spam/Unsolicited Email/Prohibited Activities. Customer is prohibited from using for, or involving the ChannelAdvisor Platform or any Module or any Service with, spamming or sending any unsolicited emails or information to any person or entity. For emails that do not violate the Agreement that are sent through the ChannelAdvisor Platform or any Service, Customer must provide a way for buyers and consumers to request that Customer stop sending emails that a buyer or consumer previously opted to receive. Customer covenants to ChannelAdvisor that Customer will not engage in the activities prohibited in this Section or any other portion of this Agreement. In addition to all remedies available at law or in equity, ChannelAdvisor may immediately terminate or suspend the Agreement or the Services or both if Customer uses a Module for purposes prohibited in this Section or any other portion of this Agreement or by applicable statutory laws.

3.6 Tracking Pixels/GMV tracking. Certain Modules require tracking pixels for ChannelAdvisor to calculate GMV and track transactions on Customer’s e-commerce site. Customer is required to install correct tracking pixels on its e-commerce site before using a Module that requires tracking pixels and Customer is responsible for ensuring that accurate order value information is passed to ChannelAdvisor to track GMV on Customer’s e-commerce site. Customer is prohibited from taking any actions to circumvent, or attempt to circumvent, ChannelAdvisor’s ability to track GMV.

3.7 Fulfillment/Shipment/Inventory/Taxes. Customer is responsible for fulfilling all its buyers’ orders. Customer agrees to ship all products purchased through a Network Site within a commercially reasonable time after Customer has received payment for the products. As between ChannelAdvisor and Customer, title and risk of loss remains with Customer at all times. Customer is solely responsible for maintaining inventory levels sufficient to support its sales of products and comply with respective applicable laws, in particular – if applicable –  the US Federal Trade Commission (FTC) “Mail or Telephone Order Merchandise Rule” set forth in 16 CFR Part 435 as updated from time to time. Customer is responsible for identifying the products it offers through a Network Site that are subject to sales, use, VAT, GST, and/or similar taxes and providing the applicable rates and information to ChannelAdvisor. Customer shall apply, or advise ChannelAdvisor to apply, the rates required by applicable law and Customer shall determine and pay all taxes applicable to these products.

3.8 Customer Assistance.  Customer shall use commercially reasonable efforts to perform all acts and to make, execute and deliver all documents, data, and access credentials that Customer needs to perform or provide in order for ChannelAdvisor to provide the Services.

4.0 PAYMENT. In exchange for the Services and/or the licenses granted in the Agreement, Customer agrees to pay the Fees in accordance with the payment terms of the Agreement. Additional Fees may apply to Customer’s use of features or functionality of the ChannelAdvisor Platform outside the scope of Services described in an applicable SOW. If ChannelAdvisor does not receive full payment for Fees by the due date, it may disable Customer access to the ChannelAdvisor Platform and/or all Services under all SOWs without liability to ChannelAdvisor. Customer shall make payments in Euros by automated bank draft, unless the parties otherwise agree. Except as otherwise provided in the SOW, ChannelAdvisor shall process automated payments as follows: the Fees for upfront payments will be processed on or around the SOW Effective Date; and the Fees for recurring or periodic payments will be processed on or around fifteen (15) days after the invoice date. If the automatic payment processing fails, ChannelAdvisor may demand payment and disable Customer as described above. Any late payments shall bear interest from the due date at the statutory interest rate according to Sec. 288 of the German Civil Code (BGB) of 8 percent points above the base interest rate per year until ChannelAdvisor receives payment in full. Customer shall pay all costs of collection (including reasonable attorney’s fees) that ChannelAdvisor incurs to recover Fees. Any invoice not disputed by the due date is deemed accepted. ChannelAdvisor shall inform Customer in the invoice about the consequence of not disputing in that time period. In addition to the Fees under this Agreement, Customer agrees to pay all applicable taxes related to the activities contemplated by this Agreement, including without limitation any sales, use or ad valorem taxes, and excluding taxes based upon ChannelAdvisor’s net income. Customer is responsible for: (a) identifying to ChannelAdvisor its main tax location where Customer will access the ChannelAdvisor Platform or Service, and (b) remitting all applicable taxes to the appropriate local, state, national and international authorities. Customer shall reimburse ChannelAdvisor for any taxes, interest and penalties levied against ChannelAdvisor if Customer fails to remit. Where obligated by applicable law, ChannelAdvisor will, for the benefit of Customer, collect all applicable local, state, national or international taxes that are owed as a result of Customer’s use of the ChannelAdvisor Platform or Service, and remit collected taxes to the appropriate taxing authority based on Customer’s main billing address of record.

5.0 MARK LICENSES. Each party hereby grants to the other a limited, non-exclusive, non-assignable, non-transferable license, without right to sublicense, to use its Marks in connection with the Services. Marks must be reproduced as exact copies and all use of the Marks is subject to the licensor’s usage guidelines as revised from time to time and available from the licensor. The licensee of the Marks acknowledges and agrees that all right, title and interest in the licensor’s Marks is exclusively owned by the licensor, its licensors, or a third party and that all use of licensor Marks inures to the benefit of licensor. Licensee shall not assert any Intellectual Property rights in the licensor Marks or in any element, derivation, adaptation, variation or name thereof. Customer grants ChannelAdvisor the right to use Customer Marks to reference Customer by name in communications about ChannelAdvisor earnings. Licensee shall not contest the validity of, or licensor’s ownership of, any of the licensor Marks. Licensee shall not, in any jurisdiction, adopt, use, or register, or apply for registration of, whether as a corporate name, trademark, service mark or other indication of origin, or as a domain name, any licensor Marks, or any word, symbol or device, or any combination confusingly similar to any of the licensor Marks. Licensee may not alter licensor Marks in any manner, or use licensor Marks in any manner that may dilute, diminish, or otherwise damage licensor’s rights and goodwill in its Marks. Licensee may not use licensor Marks in any manner that implies sponsorship or endorsement by licensor of licensee services and products other than those expressly authorized by licensor. For clarity, the terms and conditions governing Customer’s payment obligations that formerly appeared in this Section 5 now appear in Section 4 of the MSA.


6.1 Term. This Agreement is effective as of the Effective Date and continues in full force and effect for the period stated in the last expiring SOW or, if not stated, until twelve (12) months after the Effective Date in the last expiring SOW (the “Initial Term”), subject to Customer’s payment of Fees and Customer’s strict compliance with the terms of this Agreement. Unless otherwise expressly stated in the SOW, this Agreement renews automatically for successive one-year periods (each a “Renewal Term(s)”, and, collectively with the Initial Term, the “Term”) unless either party gives written notice to the other at least thirty (30) days prior to the expiration of the then-current Term that it does not wish the Agreement to renew. The Initial Term or any Renewal Term of this MSA are automatically extended to cover the latest Term stated in an SOW.

6.2 Termination. This Agreement may be terminated other than at the end of a Term upon written notice to the other party as follows: (a) by a party if the other party has materially breached the Agreement and the breaching party has not cured the breach within thirty (30) days after written notice of the breach (provided, however, that where the breaching party is diligently pursuing the cure but cannot cure within thirty (30) days, the foregoing will not apply), (b) by ChannelAdvisor in the event of a payment default, (c) as may be stated in an SOW, (d) by ChannelAdvisor for Customer’s breach of the license, restrictions and limitations found in Section 2.0 or Exhibit A, or for breach of Section 3.0, (e) by ChannelAdvisor, upon at least thirty (30) days prior written notice without cause or liability, and (f) by a party, to the extent permitted by law, if insolvency proceedings are instituted against the other Party or rejected for lacking assets or if the other Party is liquidating, dissolving or ceasing business operations; if any of the above events occurs, the affected party shall immediately notify the other party. Customer’s continued use of the ChannelAdvisor Platform beyond the termination date shall be pursuant to the terms and conditions of this Agreement.

6.3 Effect of Expiration or Termination. Upon expiration or termination of this Agreement, the licenses granted under the Agreement terminate immediately. The following Sections survive its expiration or termination: 1.0, 2.3, 4.0 (solely to the extent that Fees are owed), 6.3 and 7.0 through 11.0 and any other provision or partial provision which by its nature would reasonably survive the termination of the Agreement.

7.0 DISCLAIMER OF LIMITED WARRANTIES BY CHANNELADVISOR. ChannelAdvisor warrants to use diligence of a prudent businessman and generally recognised codes of practice.  If and to the extent the Services include the use of licensed software on a SaaS basis, the statutory provisions regarding rent are applicable. The liability regardless of fault for defects at the point of time of the execution of the agreement is excluded. Customer may only terminate the agreement with respect to the SaaS Service according to § 543 Sec 2 No 1 of the German Civil Code (BGB) under the condition, that he unsuccessfully demanded rectification from ChannelAdvisor in writing with two weeks’ notice. ChannelAdvisor solely warrants that such software will perform substantially in accordance with the SOW, this agreement and the documentation made available on the website of ChannelAdvisor, thus that no negative deviation exists that leads to a noteworthy restriction in functionality, when operated in accordance with the SOW, This Agreement and the documentation made available on the website of ChannelAdvisor. Warranty claims become time-barred after 12 months. In case it is explicitly agreed in the SOW that the Services include a performance of work, the warranty in this respect is the following: Upon Customer’s issuance of written notice within the warranty period of 12 months, of an alleged substantial defect,  the CUSTOMER is entitled to the following remedies Customer’s first remedy, and ChannelAdvisor’s first obligation under this warranty shall be, at the Customer’s option, either repair or replacement of the non-conforming work, if such repair/replacement is unsuccessful to correct an error or deficiency, Customer shall be entitled to issue a final written reasonable deadline for rectification of that error or deficiency. If such repair/replacement finally fails (fehlgeschlagen) within the reasonable deadline, the Customer shall be entitled to a refund of such amount of the fee for that part of the Service paid by Customer, which corresponds to the loss of functionality caused by such error or deficiency or to rescind the agreement with respect to that part of the Service partially or fully in accordance with the statutory provisions, in particular sec. 323 of the German Civil Code. The limited warranties and the remedies above are exclusive and final.


8.1 Customer’s Indemnification. Subject to Section 8.3 (Requirements of Indemnification), Customer indemnifies, defends and holds harmless ChannelAdvisor and its Representatives from and against all obligations, actions, suits, claims, demands, settlements, judgments, damages, losses, liabilities, costs and expenses (including reasonable attorney’s fees), of whatever type or nature incurred by ChannelAdvisor by reason of a third party claim or assertion brought against ChannelAdvisor and its Representatives arising out of or related to: (a) Customer’s failure to comply with or breach of Sections 2.0, 3.0 and 5.0 of this Agreement, (b) Customer products listed, supplied or sold using the Services including without limitation Intellectual Property infringement claims and product liability claims, Customer Marks, ad content, and Product Information, (c) any gross negligence or willful misconduct of Customer or its employees or agents and (d) misappropriation or fraud related to buyer information (personal or otherwise) or buyer funds.

8.2 ChannelAdvisor Indemnification. Subject to Section 8.3 (Requirements of Indemnification) and Section 9.0 (Liability Limitation), ChannelAdvisor indemnifies, defends and holds harmless Customer and its Representatives from and against all obligations, actions, suits, claims, demands, settlements, judgments, damages, losses, liabilities, costs and  expenses (including reasonable attorney’s fees) of whatever type or nature incurred by Customer by reason of a third party claim or assertion brought against Customer and its Representatives, arising out of or related to: (a) Customer’s authorized use of the ChannelAdvisor Platform infringing on the Intellectual Property rights of a third party in the territory in which Services are provided, (b) Customer’s authorized use of ChannelAdvisor Marks (not a third party licensor’s marks) infringe upon a U.S. trademark and (c) any gross negligence or willful misconduct of ChannelAdvisor or its employees or agents in the course of providing the Services.

8.3 Requirements of Indemnification. In order for the indemnification obligations of the indemnifying parties to apply, the indemnified parties must promptly provide the indemnifying party with notice in writing of any claim, promptly tender the control of the defense and settlement of any claim to the indemnifying party (at the indemnifying party’s expense and with indemnifying party’s choice of counsel), and cooperate fully with the indemnifying party (at the indemnifying party’s request and expense) in defending or settling the claim including without limitation providing any information or materials necessary for the defense. The indemnifying party shall only be liable to the indemnified party for the amount of damages as determined in a final, non-appealable order of a court of competent jurisdiction or paid by way of settlement, but the indemnifying party shall have no liability for any settlement made by an indemnified party without the indemnifying party’s prior written consent, which may be withheld in the indemnifying party’s sole discretion. The indemnifying party will not enter into any settlement or compromise of any claim without the indemnified party’s prior consent if the settlement would require admission of fault or payment by the indemnified party.

8.4 Exclusions and Infringement Remedies. Upon ChannelAdvisor’s sole determination that the use of the ChannelAdvisor Platform infringes upon the rights of any third party, ChannelAdvisor may, at its sole discretion and own cost and expense, either: (a) procure the right for Customer to continue to license the ChannelAdvisor Platform, (b) modify the ChannelAdvisor Platform in such a way that the use thereof does not infringe on the rights of third parties. If neither (a), nor (b) can be achieved after the exercise of commercially reasonable efforts, Customer may in accordance with sec. 323 of the German Civil Code, terminate the license for ChannelAdvisor Platform, whereas in case of such termination the Customer is entitled to a refund of any fees paid in advance  for the license to use CA Platform remaining (on a prorate basis) after the termination date. ChannelAdvisor shall have no liability or obligation with respect to any infringement claim if the infringement is caused by: (i) a modification made by Customer to an item, software, or Service supplied by ChannelAdvisor or a modification made by ChannelAdvisor at Customer’s request, (ii) use of the ChannelAdvisor Platform in an application or environment other than as intended under this Agreement, (iii) Customer’s unauthorized use of the ChannelAdvisor Platform, (iv) ChannelAdvisor acting in accordance with Customer’s specifications or guidelines, or (v) the combination, operation or use of the ChannelAdvisor Platform with other third party product(s) not supplied by ChannelAdvisor. Customer indemnifies, defends and holds harmless ChannelAdvisor and its Representatives from and against all obligations, actions, suits, claims, demands, settlements, judgments, damages, losses, liabilities, costs and expenses (including without limitation reasonable attorney’s fees) arising out of or related to any of the circumstances stated in this Section. The remedies stated in this Section 8.0 are the SOLE AND EXCLUSIVE remedies of Customer for the infringement of third party Intellectual Property rights by ChannelAdvisor.

9.0 LIABILITY LIMITATION. ChannelAdvisor is not liable to Customer or any third party for failure of a person to enter into a transaction by means of Customer’s use of the ChannelAdvisor platform, any Module (or other Software licensed) or Services.   Customer is solely responsible for all selection of parties with whom Customer does business, and for terms and conditions of Customer’s agreements with those parties and with the Network Sites and Flex Feed Destinations.  ChannelAdvisor has no responsibility for the quality or availability of goods or services provided by Customer, any buyer’s ability to pay, any third party’s compliance with the terms of a transaction, or for any injury, loss or damage caused or alleged to have been caused by the goods or services obtained by a buyer or sold by Customer through use of the Services. ChannelAdvisor’s liability in damages towards the customer shall be limited as follows: The liability for damages whether in contract or in tort is limited to willful misconduct and gross negligence. This does not apply in case of death or injury of persons, a breach of essential duties (Kardinalspflichten), that means duties which make the duly realization of the Agreement possible in the first place and regarding which the customer may trust that they are observed.   To the extent the liability of ChannelAdvisor is limited, this also applies for personal liability of ChannelAdvisor’s employees and agents. The liability of ChannelAdvisor is limited to damages or loss to be typically expected under this Agreement. This limitation does not apply to damage claims resulting from gross negligence, willful misconduct, fraudulent behavior of ChannelAdvisor or to damages caused by death or injury of persons. ChannelAdvisor shall not be liable for loss or corruption of data to the extent that the damage would not have occurred in case of duly data backup, unless ChannelAdvisor did not duly instruct the Customer regarding the data backups.

10.0 CONFIDENTIALITY. Confidential Information means any information directly or indirectly disclosed by one party to the other party, in writing, orally or by inspection of tangible objects, which is designated as “Confidential,” “Proprietary” or a similar designation. Information communicated orally is considered Confidential Information only if designated as Confidential Information upon disclosure and confirmed by the discloser in writing no later than twenty (20) days thereafter. The ChannelAdvisor Platform and the related Documentation and visual interfaces, buyer information, pricing, any negotiated terms of the Agreement and market strategies, are ChannelAdvisor’s Confidential Information without need to mark or designate the information as confidential or proprietary. A party receiving Confidential Information shall not disclose it to any third party, provided, however, that ChannelAdvisor may share Customer’s Confidential Information with ChannelAdvisor’s related entities, agents, and third parties for the purpose of carrying out its rights and responsibilities under this Agreement. Each party shall keep the other party’s Confidential Information confidential using the same degree of care it uses to protect its own confidential information, but no less than reasonable care. Confidential Information does not include any information that: (a) is or becomes publicly available through no action or inaction of the receiving party, (b) is already in the receiving party’s possession at the time of disclosure and is not subject to confidentiality obligations, (c) the receiving party obtains from a third party without a breach of the third party’s obligations of confidentiality, (d) the receiving party independently develops without use of the disclosing party’s Confidential Information, or (e) a party agrees in writing is free of restrictions. If either party receives a subpoena or other validly issued judicial process requesting, or is required by a government agency to disclose the other party’s Confidential Information, the receiving party shall notify the disclosing party, unless doing so would violate the subpoena or process, and, upon the disclosing party’s request shall reasonably cooperate to seek confidential treatment or to obtain an appropriate protective order to preserve the confidentiality of the Confidential Information at the disclosing party’s expense. All confidentiality obligations survive the Term for three (3) years. The parties agree that breach of this confidentiality obligation will cause irreparable damage that cannot be fully remedied through the payment of monetary damages and that the injured party has the right to obtain injunctive relief for any such breach or threatened breach, in addition to any other remedies available at law or in equity.


11.1 General. The parties acknowledge and agree that this Agreement does not in any way limit either party’s right at any time to independently develop, market, license, or otherwise distribute, any product in any manner that it chooses. Customer may use the ChannelAdvisor logos and pre-approved copy at: https://www.channeladvisor.com/logos/ to carry out its rights and responsibilities under this Agreement, including references to Customer’s relationship with ChannelAdvisor by posting the logo and approved copy to Customer’s corporate website. Requests to ChannelAdvisor shall be submitted to: marketing@channeladvisor.com and ChannelAdvisor shall respond to such requests within five (5) business days. Either party may make disclosures as required by law as reasonably advised by its legal counsel without the consent of the other party and in such event, the disclosing party will provide at least five (5) business days prior written notice of such disclosure unless prohibited by law. Neither party may assign this Agreement without the other party’s prior written consent, except that: (a) either party may assign this Agreement without the other’s consent in the case of a reorganization, merger, consolidation, or sale of all or substantially all of its assets, and (b) ChannelAdvisor may assign this Agreement without Customer’s consent to ChannelAdvisor’s affiliates or subsidiaries. The parties are independent contractors. This Agreement and invoices arising under it constitute the entire agreement between the parties with respect to the subject matter hereof and supersede any and all prior or collateral negotiations, proposals, agreements and understandings, whether oral or written, relating to the subject matter of this Agreement. Any representation, warranty, course of dealing or trade usage not expressly contained or referenced in this Agreement shall not be binding. Except as otherwise stated in the Agreement, any amendments to this Agreement must be in writing and executed by the parties; provided, however, that Customer will contact ChannelAdvisor by phone or in writing with a request to change Network Sites, Flex Feeds, or any other factor affecting applicable usage rights. Upon acceptance by ChannelAdvisor, these changes may result in additional Fees, which are calculated as of the date of the change, invoiced upon receipt of notice from Customer, and payable in accordance with Section 4.0 (Payment). The changes, as memorialized by an invoice, shall become part of the Agreement. If any provision of this Agreement is held or made invalid or unenforceable for any reason, the invalidity will not affect the remainder of this Agreement and the severed provision shall be interpreted to be consistent with the Agreement. The failure of either party at any time to require performance of any provision shall not waive or affect the right at a later time to enforce any provision. Section headings are for reference purposes only and in no way affect the meaning or interpretation of this Agreement. All Exhibits referenced in this Agreement are incorporated into this Agreement by reference. To the extent the terms of an SOW conflict with the terms of this MSA, the terms of the SOW control. Each party represents and warrants to the other party that it is not relying on any promises, guarantees and/or assurances of the other party that are not otherwise expressly contained in this MSA or an applicable SOW.

11.2 Notice. Any notice required or permitted by this Agreement shall be unless provided for otherwise in writing and delivered (a) by personal delivery when delivered, (b) by overnight courier upon written verification of receipt, (c) by telecopy or facsimile transmission when confirmed by telecopy or facsimile transmission report, (d) by certified or registered mail, return receipt requested, upon verification of receipt or (e) by email notification as long as “NOTICE” or “LEGAL NOTICE” appears in the subject line of the email and the email is set up to show a delivery confirmation. Notices must be sent to the contacts and address in the SOW, or any new address provided by the permitted notice methods, and in the case of ChannelAdvisor, with a copy to the attention of General Counsel (and, if by email, legal@channeladvisor.com). Customer may not claim, and hereby waives, any defense of lack of sufficient notice for Customer’s failure to provide ChannelAdvisor its current contact information.

11.3 Governing Law and Dispute Resolution. The parties agree to treat the subject matter and existence of a dispute confidential and to resolve all disputes with respect to this Agreement promptly by negotiating in good faith. If a dispute is not resolved within fifteen (15) days of complaint, either party may request negotiation between executives with authority to resolve the matter. If the matter is not resolved within thirty (30) days of a party’s request for negotiation, either party may initiate judicial proceedings (these time limitations do not apply if a statute of limitations will expire or if the party is seeking injunctive relief). This Agreement is governed by and construed in accordance with the laws of Germany (excluding the U.N. Convention on Contracts for the International Sale of Goods as well as the German rules on International Private Law) and any dispute, controversy or claim arising out of or in connection with this Agreement, or the breach, termination or invalidity thereof, shall exclusively be settled by the competent courts of Berlin, Germany.  

11.4 Force Majeure. Neither party shall be liable for failure to perform, or the delay in performance of, any of its obligations under this Agreement other than payment if, and to the extent that, the failure or delay is caused by events beyond its reasonable control including without limitation acts of the public enemy or governmental body in its sovereign or contractual capacity, war, fire, floods, strikes, epidemics, quarantine restrictions, unavailability of any Network Site, Flex Feed destination, or the Internet , civil unrest or riots, acts of terrorism, transportation delays, freight embargoes or unusually severe weather. The affected party shall use commercially reasonable efforts to avoid or remove the causes of non-performance or delay, and shall continue performance whenever the causes are removed. If any non-performance or delay continues for more than thirty (30) days, this Agreement may be terminated by the unaffected party without liability upon written notice to the affected party.

Exhibit A: Self-Service Additional Terms and Conditions

License Grant and Restrictions on Self-Service Use. The terms in this Exhibit A (“Self-Service Additional Terms and Conditions”) are a part of and incorporated by reference into the Agreement. Capitalized terms have the meanings stated in Section 1.0 (DEFINITIONS) of the Agreement or defined elsewhere in the Agreement.

  1. Grant of License; Restrictions.Upon Customer entering into a Self-Service SOW, and in exchange for Customer paying the Fees and applicable taxes, ChannelAdvisor grants Customer a limited, non-exclusive, non-assignable, non-transferable license, without right to sublicense, to access and use the Modules of the ChannelAdvisor Platform described in an SOW during the Term for the benefit and on behalf of Customer’s business operations. Employees of Customer may access and use the licensed Module solely: (a) via the Internet or a dedicated communications line, (b) in accordance with the Documentation and (c) for its intended purpose, as expressly stated in the Agreement. Customer may copy, distribute and transmit content provided that these activities are automatically done through Customer’s browser software incidental to Customer’s use of the Services. Customer may not mirror on Customer’s website any portion of the ChannelAdvisor Platform, other licensed software, or Services or display through Customer’s website any results pages or other information from any of the Services that ChannelAdvisor has licensed for Customer use under the Agreement. ChannelAdvisor reserves all rights not explicitly granted to Customer. Unless expressly authorized by ChannelAdvisor, Customer may not permit: (a) contractors or other third parties to use or access the ChannelAdvisor Platform or Services for the third parties’ business use or benefit, and (b) use of or access to the ChannelAdvisor Platform or Services as or by an agency or service provider. Customer may not circumvent, or assist a third party to circumvent, the restrictions of any license grant. Customer shall comply with all applicable laws and regulations to ensure that neither the Technology, nor any direct product thereof, are exported, directly or indirectly, in violation of applicable law. Customer represents and warrants that Customer will not use any device, software or routine to interfere or attempt to interfere with the proper working of the ChannelAdvisor
  2. Load Restrictions. Customer must not place an unreasonable or disproportionately large load on the ChannelAdvisor Platform as determined by ChannelAdvisor in its sole discretion (including without limitation the number of keywords and SKUs processed by the ChannelAdvisor Platform), and ChannelAdvisor may limit or restrict Customer’s access if Customer’s activities unreasonably or disproportionately burden any Module. Additional load restrictions or exceptions may be stated in the SOW.
  3. Disclaimer of Warranties/Additional Responsibilities. In addition to Customer’s responsibilities and obligations stated in the MSA and any applicable SOW, Customer is responsible for reading and understanding the Documentation as it relates to Customer’s use of Module functionality. Customer is responsible for contacting ChannelAdvisor to request clarification on how to use a Module feature or functionality or Services prior to accessing or using that Module or Services. ChannelAdvisor is not responsible for the results of Customer’s use of the Module or associated Module functionality as described in the Documentation. Without limiting the general nature of the presiding sentence ChannelAdvisor is not liable for any costs incurred by Customer as a result of Customer’s failure to understand bidding and spending limit functionality.
  4. Fee Changes. In its sole discretion, ChannelAdvisor reserves the right to raise or modify its Fees, or change its Fee terms in any manner in any SOW, to be effective at the start of a Renewal Term so long as notice is provided to Customer at least sixty (60) days in advance of the expiration of the then-current Term. If Customer does not wish to renew the Agreement under the new Fee terms, Customer may terminate at the end of the then-current Term in accordance with Section 6.1 of the MSA. If Customer does not terminate the Agreement in accordance with Section 6.1 of the MSA, the new Fee terms are deemed to be accepted by Customer for the Renewal Term(s). ChannelAdvisor shall inform Customer in the notice for the Fee change about the consequence of not terminating in accordance with Section 6.1 of the MSA. In deviation of Section 11.2 simple email communication is sufficient notice for the Fee changes stated in this Section 4.

Revised April, 2020