The 3 Phases to a Winning Marketplace Strategy for Brands
There’s no denying that the e-commerce industry has undergone a lot of transitions in recent years. But even in the midst of so much change, one thing has remained the same: There’s never been a better time for brands to sell on e-commerce marketplaces.
Consumers continually turn to brands when researching products and planning purchases. More often than not, they’re turning to marketplaces. Millions of transactions occur across eBay, Amazon, Catch, Walmart and other channels each week — and much of that revenue is going directly to brands.
However, there is a catch. To be successful on marketplaces, there are several essential strategies your brand will need to get right. Brands that successfully sell on marketplaces tend to progress through three distinct phases:
- Launching successfully
- Building a winning strategy
- Defending the brand’s position
Download the white paper to learn about the components of each stage — along with the best practices, tools and techniques used by successful brands to win sales and beat out the competition.